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PUp

UX RESEARCH / UX & UI DESIGN / VISUAL DEISGN / PRODUCT CONCEPT
An app that helps you find the right furry friend from trustworthy breeders.
SEC.
/overview

Designing a hassle-free experience

Pup was created for green-hand potential dog parents who need guidance from finding the right breed to connecting with the trust-worthy dog breeders; are careful research on the breed they will be deal with, and how to take care of them properly. Pup offers hassle-free experience for possible for user to have a smooth finding of their desire cuteness in seamless way
Problems
First-time dog parents are frustrated with the process of learning the breeds and finding trustworthy breeders. The resources out there are all over the place. Tremendous and multiple pages research efforts is not guaranteed getting a healthy puppy with the look they want.
Challenge
Design a hassle-free puppy finding experience
• where users can easily find puppies with their ideal breed and look
• breeders are trustworthy and certified, and
• puppies are health-verified and taken good care of
Link to the solution
Link to full case study
GOAL&delivery
• Understanding users' main struggle with puppy finding experience
• Deliver a MVPs prototype that can address the users pain points
The Method
SEC.
/discover

FINDING ESSENTIALS

Starting with learning the users experience and behaviors; understanding the problems they are facing with the current solutions.
Fcous area and example questions
Breed Learning behavior
• How did you decide on the breed you have?
• What are ways you used to help you learn about the breed?
• How was the experience? What could be better?
puppy finding behavior
• Could you describe the process that you were looking for a puppy?
• What are the tools did you use?
• What do you think could be better during the process?
Puppy finding experiences
• How did you find the breeders?
• What are the tools did you use?
• What do you think could be better during the process?
/discover
/user interviews

FINDING ESSENTIALS

A series of in-depth interviews were conducted on 5 green-hand and 2 experienced dog parents to identified the painpoints, wants, needs for each tier of experience level.
SEC.
/Define

Fetching findings for a better understanding

After conducting user interviews, all the participants responses were synthesized to identity themes, opportunities, and features that can pup can bring to the users.
/define
/synthesis&themes

FINDING ESSENTIALS

A series of in-depth interviews were conducted on 5 green-hand and 3 experienced dog parents to identified the painpoints, wants, needs for each tier of experience level.
/DEFINE
/LeARning&findings

FINDING ESSENTIALS

A series of in-depth interviews were conducted on 5 green-hand and 3 experienced dog parents to identified the painpoints, wants, needs for each tier of experience level.
01

There is still so many spam and puppy mills out there, and the puppies from breeders who are unqualified are more likely to get sick

02

There are groups of people they don’t care about waiting for the exact puppy they want (patterns, colors, etc) even the wait time is very long.

03

People now have more ways of learning about breeds. They follow other owners on social media, ask questions, one of the things that they care the most is that they want to know how the puppy look & the size when they grow up

/DEFINE
/empathy map
Pain Points
01

Spending tons of time to find trust-worthy breeder, confirming back and forth if there is puppy available

02

Encounter frauds and Insecure about sending deposit to unknown breeder

03

The look and size can be very different than what they want

Gains
01

List of trust-worthy breeders with years of experience and reviews from previous buyers;
Available puppy alert and sign on the list too.

02

All done within the application itself, from communication to deposit. Secure paying method

03

Multiple ways to reach the closest result to users' desired puppy

SEC.
/Ideation

Crafting

Starting with learning the users experience and behaviors; understanding the problems they are facing with the current solutions.
/ideation
/sketches

FINDING ESSENTIALS

A series of in-depth interviews were conducted on 5 green-hand and 3 experienced dog parents to identified the painpoints, wants, needs for each tier of experience level.
Task 1
Concept 1 - slide Filter
Task 1
concept 2 - quick Search
SEC.
/Prototype

Fetching findings for a better understanding

After conducting user interviews, all the participants responses were synthesized to identity themes, opportunities, and features that can pup can bring to the users.
/Prototype
/LO-FI WIREFRAMES

FINDING ESSENTIALS

A series of in-depth interviews were conducted on 5 green-hand and 3 experienced dog parents to identified the painpoints, wants, needs for each tier of experience level.
Task 1
Concept 1 - slide Filter
PROs
01

Users can filter out what exactly they are looking for

02

Users can browse more items

cons
01

Users need to run through a lot of the details filter options

02

Hidden filer needs more pages and clicks to get into

03

Due to the accuracy of the results, users could miss the chance to see more options

Task 1
concept 2 - quick Search
PROs
01

Visible Options

02

Instant result display, less waiting time

03

Less screen and step to get fetch the results

cons
01

It can cause confusion and feels crowed on one page

02

Less accuracy for the results

/Prototype
/HI-FI PROTOTYPE

FINDING ESSENTIALS

A series of in-depth interviews were conducted on 5 green-hand and 3 experienced dog parents to identified the painpoints, wants, needs for each tier of experience level.

FINDING ESSENTIALS

SEC.
/TESTING

a smooth

After conducting user interviews, all the participants responses were synthesized to identity themes, opportunities, and features that can pup can bring to the users.
/Testing
/USER TESTING

FINDING ESSENTIALS

A series of in-depth interviews were conducted on 5 green-hand and 3 experienced dog parents to identified the painpoints, wants, needs for each tier of experience level.
user testing Key insights
Finding and Learnings
/DEFINE
/LeARning&findings

FINDING ESSENTIALS

A series of in-depth interviews were conducted on 5 green-hand and 3 experienced dog parents to identified the painpoints, wants, needs for each tier of experience level.
01

The first-time dog owner is super cautious about the experience with their first-ever puppy. Some will search hard for the exact look of the puppy they dream of.

02

Suggests more personalized restaurant recommendations

03

Supports social connection and engagement

SEC.
/Design

COLOR COAT

After conducting user interviews, all the participants responses were synthesized to identity themes, opportunities, and features that can pup can bring to the users.

01

Minimal, purposeful use of color

02

Typographic hierarchy and contrast make important information stand out

03

Similar component layouts that repeat throughout the dashboards

/design
/VISUALS

FINDING ESSENTIALS

A series of in-depth interviews were conducted on 5 green-hand and 3 experienced dog parents to identified the painpoints, wants, needs for each tier of experience level.
LOGO
TYPOGRAPHY
colors
UI COMPONENTS
/FinAl
/Solution
/FinAl
/Highlights
SEC.
/FUTURE

A LOOK INTO THE FUTURE

After conducting user interviews, all the participants responses were synthesized to identity themes, opportunities, and features that can pup can bring to the users.
/FUTURE
/LEARNING

FINDING ESSENTIALS

A series of in-depth interviews were conducted on 5 green-hand and 3 experienced dog parents to identified the painpoints, wants, needs for each tier of experience level.
LEARNINGs
01

Learning so much from talking too users, always validate assumptions with them

02

Always record and document learnings and findings along the way. Use them as evidence to support the design decision

03

Having multiple design concepts at the wireframing-phase is very helpful, not only good for bringing alternative solutions to the table but also helps me to understand why one is better than another, and what makes it good

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