phone app
/ PROJECT
PUP
An app that helps you find the right furry friend from trustworthy breeders
SEC.
/OVERVIEW
DESIGNING A HASSLE-FREE
EXPERIENCE
Pup was created for green-hand potential dog parents who need guidance from finding the right breed to connecting with the trust-worthy dog breeders; are careful research on the breed they will be deal with, and how to take care of them properly. Pup offers hassle-free experience for possible for user to have a smooth finding of their desire cuteness in seamless way.
problems
First-time dog parents are frustrated with the process of learning the breeds and finding trustworthy breeders. The resources out there are all over the place. Tremendous and multiple pages research efforts is not guaranteed getting a healthy puppy with the look they want.
CHALLENGES
Design a hassle-free puppy finding experience
• where users can easily find puppies with their ideal breed and look
• breeders are trustworthy and certified, and
• puppies are health-verified and taken good care of
goal & delivery
• Understanding users' main struggle with puppy finding experience
• Deliver a MVPs prototype that can address the users pain points
The method
link to the solution
SEC.
/DISCOVER
FINDING ESSENTIALS
Starting with learning the users experience and behaviors; understanding the problems they are facing with the current solutions.
Fcous area and example questions
Breeder learning behavior
• How did you decide on the breed you have?
• What are ways you used to help you learn about the breed?
• How was the experience? What could be better?
puppy finding behavior
• Could you describe the process that you were looking for a puppy?
• What are the tools did you use?
• What do you think could be better during the process?
Puppy finding experiences
• How did you find the breeders?
• What are the tools did you use?
• What do you think could be better during the process?
/user interviews
/user interviews
SEC.
/define
Fetching findings for a better understanding
After conducting user interviews, all the participants responses were synthesized to identity themes, opportunities, and features that can pup can bring to the users.
/define
/sythesis & themes
/define
/learning & finding
01.
There is still so many spam and puppy mills out there, and the puppies from breeders who are unqualified are more likely to get sick
02.
There are groups of people they don’t care about waiting for the exact puppy they want (patterns, colors, etc) even the wait time is very long.
03.
People now have more ways of learning about breeds. They follow other owners on social media, ask questions, one of the things that they care the most is that they want to know how the puppy look & the size when they grow up
/define
/EMPATHY MAP
pain points
01.
Spending tons of time to find trust-worthy breeder, confirming back and forth if there is puppy available
02.
Encounter frauds and Insecure about sending deposit to unknown breeder
03.
The look and size can be very different than what they want
gains
01.
List of trust-worthy breeders with years of experience and reviews from previous buyers; Available puppy alert and sign on the list too.
02.
All done within the application itself, from communication to deposit. Secure paying method
03.
Multiple ways to reach the closest result to users' desired puppy
SEC.
/IDEATION
crafting
Start by proposing a few potential solutions to the recognized problems, understand the pros and cons of each method, afterwards distribute them within the group, seek their responses, then proceed further.
Search Breed / No Result / Waiting List
Search Puppies
Search Breeders
/crafting
/LEARNING KEY INSIGHTS
SEC.
/iteration
Fine tune
form
Simplify the searching process; Instead of having multiple screen to type in the information, user can start typing once they enter the search page
before
after
Puppy search
Clear Info: Inform users the issues and give following suggestions; Distance change option: Having a range radio allows user who doesn’t mind driving far to search for puppy in a larger distance
before
after
home
Auto location picker & history search: Instead of having user manually input their location, the app can automatically pick up user’s location. User can also access to history search on the home page without going through multiple page
before
after
SEC.
/design
color coat
01.
Minimal, purposeful use of color
02.
Typographic hierarchy and contrast make important information stand out
03.
Similar component layouts that repeat throughout the dashboards
/design
/visuals
SEC.
/Hi-fi
Final look
/final
/highlights
/define
look into the future
learnings
01.
Learning so much from talking too users, always validate assumptions with them
02.
Always record and document learnings and findings along the way. Use them as evidence to support the design decision
03.
Having multiple design concepts at the wireframing-phase is very helpful, not only good for bringing alternative solutions to the table but also helps me to understand why one is better than another, and what makes it good
